Inbound Marketing has become a great alternative to reach customers. This is because people are no longer so traditional and have changed the way they consume content, how they buy and how they react to advertising and its channels. Thanks to this, marketing has undergone a process of transformation, where instead of believing what the public needs, listening to their needs and offering them content that helps them solve them.
But what is the Inbound really?
It is the set of techniques that are used to get client prospects (leads) in a non-intrusive way, offering useful content for each person and in order to accompany the entire purchase process. It is common to hear that to implement this Inbound strategy you only need a blog, but the truth is the set of mechanisms (social networks, mailing, website, SEO, among others) that will make them interested in the content that you offer them. and in the future you will be able to convert them into your customers.
If you want to know more about this topic, download here our guide with the basic points necessary to develop an Inbound Marketing strategy in your company.